Red Seat Strategy

Stand Out. Go Far.

Who We Are

Red Seat Strategy helps sport properties and brands make sponsorships work better.

We also help small businesses and franchisees improve their marketing strategies.

Why We Matter

Once a sponsorship is sold, it must be serviced and properly leveraged, or made to do some specific form of work to produce a return on investment and/or a return on objectives.

The problem is that the sport property, brand, or both often spend little time managing the sponsorship, which can work far better than traditional forms of marketing, if properly leveraged.

Small businesses and franchises are the backbone of Corporate America. According to Entrepreneur Magazine, the 25-27 million small businesses in the U.S. account for 60-80% of all U.S. jobs. A recent study by Paychex found that small businesses produce 13 times more patents that larger firms.

The problem is that many small business owners and franchisees are experts at what they do, but they often struggle to connect to local markets and drive business, sometimes despite corporate-level advertising.

What We Do

Red Seat Strategy can help you do three things:
1. Build your brand
2. Optimize your revenue
3. Improve your customer service

How We Do It

Red Seat Strategy offers the following services to help you solve your business problems:

Marketing Strategy
Does marketing freak you out? The rise of brands has created a crowded marketplace. Cord-cutting is quickly killing traditional media. The plethora of entertainment options and new media channels has fragmented consumer groups. Ad-blocking is just getting started. But still, you absolutely must market! In fact, it’s more important than ever!

We can help you with:
- Experiential marketing
- Brand design & development
- Marketing communication materials
- Logo development
- Social media marketing
- Product descriptions & cut lines

Sponsorship Strategy
Would you like to market in more meaningful ways to more receptive audiences without interference from your competitors? Then it’s time to get off the bench and into the sponsorship game!

If you’re already in the sponsorship game, whether you’re a property or a brand, you absolutely must have a game plan for maximizing the crucial investments of sponsorships, because the days of donations-for-advertising are over.

We can help you with:
- Venue/facility naming rights
- Promotions
- Activations
- Integrations
- Brand experience

Communications Strategy
Just how important can words be to your business? King Solomon once wrote, “A word fitly spoken is like apples of gold in settings of silver.”

George Lakoff simplified that even more: “Control the language, control the message.” Words matter to your business! Choose them carefully.

We can help you with:
- Publicity
- Public relations
- Social media strategy
- Social media marketing
- Press releases
- Media guides
- News writing
- Copywriting
- Newsletters
- Product cut-lines & descriptions

Event Strategy
Have you considered how effective, efficient, and powerful events can be as part of your marketing mix? They can (and should) be much more than just a good time for all.

It’s time to take a new approach to events by thinking of them as solutions to problems.

We can help you with:
- Event management
- Event marketing
- Event planning
- Experiential development
- Promotions

Business Strategy
You already know what happens to those who fail to plan, but is your plan good enough? Can it be clearly understood and followed by employees? And are you effectively reaching and serving your customers?

We can help you with:
- Values & philosophy development
- Vision & mission statement development
- Customer service development
- Customer/user experience optimization
- Mystery shopper