Who Am I?
“To differentiate in any business, you have to see things other people don’t see, then be willing to act on it.”
– Robert Kraft, Chairman & CEO, The Kraft Group (New England Patriots, New England Revolution, Gillette Stadium, et al.)
You’ve probably been asked this old icebreaker question before:
If you were an animal, what would you be?
My answer: I’m an osprey.
Why?
Simply this: the osprey possesses specialized physical characteristics and exhibits unique behaviors to help in hunting and catching prey.
The osprey’s eyes are well adapted to detecting underwater objects from as far as 130 feet in the air.
That means it can see things other birds cannot see.
Also, the osprey is one of only two raptors with a reversible outer toe, which allows them to grasp prey either with three toes in front and one behind, or two toes in front and two behind.
That means it can do things virtually no other bird can do.
In non-metaphoric business terms, I’m a hybrid manager-marketer who believes in values-driven, vision-centered leadership. These big-picture cornerstones need to be in place to direct daily, small-picture activities that can drive an organization far.
I’m also a big believer in brand-building, using values to tell the story of who you are, what you do, and why you matter. That’s what makes individuals and organizations stand out.
Making unique connections between management, marketing, media, and monetization helps me deliver timely, distinct strategies that can help your organization stand out and go far.
You bring the passion; I can help you develop a purpose and a plan for it.
Let’s talk soon!
Brief Bio
Dr. Goss received his bachelor’s and master’s degrees from Louisiana Tech University and his doctorate from The University of Southern Mississippi.
He has taught numerous courses in sport business and business management in six accredited universities and business schools across the U.S. for nearly two decades. He has also taught in an international business degree program in China on four occasions, conducted executive education seminars at Louisiana State University (LSU), and been named as the Distinguished Sport Management Lecturer at the University of Alabama’s Paul W. “Bear” Bryant Museum.
Goss has served as a consultant since 2004 for two economic development/feasibility projects, several intercollegiate athletic departments and other sport properties, an independent college basketball media company, and a law firm.
He is the author of numerous academic refereed journal publications and conference presentations, which have received seven awards, and he writes a regular sport business revenue strategy column called “Leaving Money On The Table” for The Tao Of Sports.
Goss co-founded a sport business academic journal in 2007. His work has also been featured in The Huffington Post, The Orlando Sentinel, Facility Manager Magazine, Biz Summits, College Athletics Clips, and The Mobile Press Register. He was also an outside editor for the J.W. Wiley & Sons imprint Zebras & Cheetahs.
In 2011, Goss was named to the Springfield (Mo.) Business Journal’s annual Forty Under 40 class of community business leaders.